A worn touring road case opened in a dawn-lit loading dock, a red Radial direct box resting in the foam

A documentary · The Rider

The red box comes home from tour still working. Nobody ever filmed why.

For twenty-five years your box has been on every major rider. The engineers who spec it live in your blog as two-line quotes. There's a film in that gap — and we'd like to make the pilot.

Start the pilot → See the gap

What's missing

You have the raw material most brands would kill for

Touring engineers who would actually talk. A factory full of people who build the thing by hand. A trademark on Reamp®. None of that gets better from more catalog copy. It gets better from being directed — sat with, listened to, and cut into something a gear nerd feels in their chest.

A close detail of a touring signal rack, a red direct box laced into black gear beside a hand-labeled patch — still — the rig, backstage, between soundcheck and doors

The film

One idea, told three ways

The engineer

Two days with one front-of-house engineer who specs the box every night. Their hands at the desk do most of the talking. No host, no voiceover selling you anything.

The reamp

Radial owns Reamp®, and the people who do it for a living are already on record in your own Q&A series. That's a short that screens at AES, not just one that lives on a channel.

The bench

The hands in Port Coquitlam that built the box to survive all of it. "Built like a tank" turned into something you can actually watch happen.

“A model can cut a product reel. It can't sit with an engineer for two days and find the one moment that makes someone feel something about a direct box. That's the part nobody can fake.”

— Boring Stories, on why this is directed, not generated

A recording engineer's hands on a red reamping box in a dim studio control room, lit by console meters

Reamping, on film

The secret that lives in the records, finally on camera

Reamping is the technique that started at Radial and ended up on more albums than the credits will ever name. The practitioners are quiet about it because the work is quiet. A film is how that becomes visible — and it travels far past your owned channels.

Talk through the pilot →

The offer

Start small. The pilot proves the rest.

Start here

The Rider — pilot

$25–75K

One touring-engineer portrait, six to eight minutes, a two-day shoot. Full production and post, plus social cutdowns. Small enough to be real. The film you own outright.

Earned, not pitched

The Rider — series

$75–200K

Two or three portrait episodes, or the Made in Port Coquitlam factory film. The bigger story, unlocked once the pilot has shown you the work.

The relationship

NAMM Ready

$50–150K/yr

A quarterly pipeline — one shoot becomes a hero film, dealer cutdowns, social and a landing-page film. Sold in a room, after the first film ships.

Start the pilot

One engineer. Two days. A film Radial owns.

No deck to approve, no series to commit to. The easiest first step is a conversation about the number and the shoot. A pilot shot this fall ships before NAMM — a real film to walk into booth #14602 with.

Talk to us → Back to Radial